Online PPC Marketing
Marketing online is unique as you only pay for customers who visit your site.
Each time a client clicks on your ad (pay per click) you pay a fee typically from 10p upwards, you do not pay a placement fee, or for people looking at your ad, you just pay when somebody clicks on your link and visits your site.
An example of a PPC ad that YapCRM uses on Microsofts Live search is below:
Who we use
Whats so different about marketing online
Search marketing or pay per click totally reverses traditional advertising as advertisers only appear to people who are looking for exactly what these advertisers offer at the EXACT time that they are looking for it.
This puts the advertiser at a huge advantage as they can choose when to appear and to appear ONLY to people who are interested in their products or services.
What can you do to help me
We are focused on getting results for your campaigns. To achieve this, we provide these pay per click services:
- PPC Training; we will teach you the basics at your office for a day and then you can get on with it.
- Keyword research to find specific phrases targeted to your business.
- Bid management to meet budget requirements and/or ad position goals.
- Assist with effective ad content, vital to generate click-throughs to your site.
- Create specific landing web pages putting the consumer directly to the relevant content.
- Campaign reporting to ensure your advertising goals are being met.
How much will it cost me
A day of PPC training will cost £100 per day plus expenses.
If you would prefer us to run and manage your whole campaign we typically charge a 5% free with a minimum charge of £20 per month.
